We are an innovation studio based in Eindhoven (NL). We are always looking for new or forgotten technologies and once we find those, we transform them into wow products. Our innovations are fast and disruptive because we use a radical approach: instead of making technical products
we make magical products.
We were asked to help DSM showcase one of their performance plastics, Arnitel. This material is versatile, durable, and environmentally friendly but did seem to have a defining quality at first impression. We created a number of designs including a triathlon shoe that showcase all of the arnitel properties in relation to each other.