We are an innovation studio based in Eindhoven (NL). We are always looking for new or forgotten technologies and once we find those, we transform them into wow products. Our innovations are fast and disruptive because we use a radical approach: instead of making technical products
we make magical products.
This is a TV remote for active people. It is designed for the most dynamic place in the home; the kitchen. You don’t pick up the remote to control it. In fact, the operation is so simple you don’t even have to look at it.
We have collected some contemporary chairs that all have disorienting elements to surprise and enchant users.
how can a consumer perceive added value in a technology he is unfamiliar with?
Learning something truly new is a powerful experience. Learning experiences are cherished because few things are as interesting as your personal development.
We were asked to help DSM showcase one of their performance plastics, Arnitel. This material is versatile, durable, and environmentally friendly but did seem to have a defining quality at first impression. We created a number of designs including a triathlon shoe that showcase all of the arnitel properties in relation to each other.